Our Mission

We are pulling upcycling into the 21st century by scaling and digitising custom upcycling, which until now has been a cumbersome and logistically difficult process. Imagine a world where instead of leaving your house empty handed, and returning with bags of new items, you shopped from your own wardrobe.



The UK throws away 350,000 tonnes of clothing to landfill per year and the average wardrobe has 26 items of clothing that are never worn.


Environmental Impact of Production

The fashion industry’s CO2 emissions are projected to increase to nearly 2.8 billion tonnes per year by 2030.

Consumer Behaviour

 60% of clothing is thrown away only ONE YEAR after production.

Our custom upcycling service allows individuals to get the clothes they don’t wear anymore transformed into new items. 

We also sell clothing and accessories made entirely from second hand fabrics, including our zero-waste earrings made from scrap fabrics! 

For those interested in our B2B offering, please check out the Bulk Upcycling For Businesses page!