Siena
Siena works in sustainable fashion so her wardrobe story is a tale of ethical consumerism. Her elegant prairie-style dress had been on her wish-list for a long time, but she wasn’t going to buy it new because of her ethical qualms with fast fashion. However, a sustainable fashion influencer on Siena’s feed had discovered the dress at a charity shop so she knew exactly where to look to find it second hand. Similarly, Siena had scouted this Urban Outfitters jumper when it was released originally but had held off buying it new, eventually it popped up on Depop and she couldn’t resist. Her shoes are classic Vejas, a staple of the socially conscious consumer on account of their ethical labour practices and sustainable material use in production. She recalls buying them when she first became interested in ethical fashion. Although she now acknowledges that taking part in conscious consumption does not simply involve shopping from “sustainable” brands, it's much more complex than that, there’s a whole lifestyle shift that needs to take place.
“When Vejas became popular and I started getting into sustainable fashion, it was a cult thing to buy. I wear them all the time so they are useful to me, they’re a classic example of buying into sustainability before I realized that that’s not actually even that sustainable.”
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